IC01

國際設計研討會 International Design Conference

設計學院四系所每年輪流共同主辦。於12月舉辦國際設計研討會。
分為論文發表及座談分為4個單元議題,由發表人、主持人、評論人進行交流與對談,從不同領域之論壇交流,提議新思維與新概念。

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2011 實踐大學設計學院國際設計學術與創作研討會
International Design Seminar of College of Design, Shih Chien University, 2012
設計‧養‧樂‧多 Fermentation in Design

EDM2

研討主題 MAIN THEME|設計‧養‧樂‧多 Fermentation in Design

將發酵(fermentation)的概念應用在設計領域,是上一世紀初德國包浩斯醞釀出來的理念。創新概念如酵母菌一般,參與各種生命體與周遭一切事物因觸媒作用後引發的化學變化,經由發酵、醞釀、培育之後,完全變質成為代表各種文化所發展出微妙的生活事物,繼而產生出一種嶄新的文化價值:「發酵價值」存在你、我的食衣住行所有元素之中。
哈佛大學的奈伊教授(Joseph S Nye Jr.)在《Soft Power: The Means to Success in World Politics》-書中提出了「軟性實力」(softpoewr)的概念。文化創意是人類文明進化的結晶,《未來在等待的人才》的作者丹尼爾˙品克(DanielH Pink)預言:資訊時代即將被創意時代代替﹔過去重視邏輯、專業、理性的知識工作者不再獨領風騷,焦點將匯聚在擁有直覺、設計、整合、創新、能說故事、能給關懷、能夠玩樂、能重視生活意義的特質者身上。丹麥未來學家羅夫、錢森(Rolf Jensen)在《夢想社會》一書中提出:「人類即將進入新紀元,一個以故事精神為主導的年代即將降臨。我們將從重視資訊的物質年代過渡到追求精神的想像年代!」其揭示者:未來生活價值需求已經超越物質性的層級,取而代之的尋求感性精神上的滿足,並再創意文化中蘊含著無比的情感關懷與覺醒、和生活品味與環保態度。
《設計‧養‧樂‧多》,是發酵概念的延伸,「養」指的是發酵(fermentation)本身;「樂」指的是愉悅(pleasure),一種由發酵而勃發的生意盎然;「多」指的是多元主義(pluralism),一種由網際網路發展出的虛擬與現實並存的新時代,國土、文化的疆界、性別、年歲、時差都趨向於模糊化,莫衷一是。設計來自於人性,不僅僅是為商業服務的功利主義,甚至被誤解增加產品利潤的「附加價值」。創意思維是一種確保生生不息的藝術與智慧,設計在今天,不再單一地追求形式上的純粹滿足,以跨領域、超性別的多元孕育手法,體現青春、愉悅、享樂的特質,日新月異的手機遊戲功能、線上遊戲的盛行,都屬於這個範疇。

F.P.P. Fermentation in Design
The concept of “fermentation” in design was first conceived by the Bauhaus in Germany in the past century. Similar to how yeast works, a new idea engages in catalytic chemical reactions when it interacts with various organic and inorganic matters around it. After fermentation, growth and incubation, it transforms completely into the subtle things in life that come to represent the cultures behind them. The new cultural values created—the “fermented values”—exist in everything in the daily lives of you and me.
The idea of “soft power” was proposed by Prof. Joseph S. Nye, Jr. in Soft Power: The Means to Success in World Politics. Cultural creativity is the culmination of human civilization. As predicted by Daniel H. Pink, author of A Whole New Mind: Why Right Brainers Will Rule the Future, the information age is about to be replaced by the creative age; knowledge workers focused on logic, expertise and rationality will be leading the world; instead, the spotlight will fall on those with strong intuition, empathy and design, integration, innovation and story-telling abilities and those who can play hard while still focusing on the true meaning of life. As Danish futurist Rolf Jensen proclaims in The Dream Society, the human race is about to step into a new era, one guided by the spirit of stories; we will transition from the material age of information to the imaginative age of ideals! The future pursuit of values of life will no longer be about material satisfaction but rather satisfaction of the human sensibility, in turn embodying in creative cultures boundless empathy, emotional awakening, tasteful lifestyle and environmental sensitivity.
《F.P.P. Fermentation in Design》extends the idea of Fermentation to also encompass Pleasure arising from the life generated by fermentation and Pluralism in a new Internet age where the virtual and real worlds coexist and the boundaries between countries, cultures, genders, ages and time zones gradually blur. Design is a natural human instinct instead of an act of commercially motivated utilitarianism or even the misconception as the “added value” of commercial products. Creative thinking is an art and wisdom that will ensure sustainability. Design is no longer singularly concerned with formal gratification, but rather the manifestation of youth, pleasure and play via pluralistic, interdisciplinary and trans-gender vehicles that include the most trendy games on the Internet and mobile phones.

時間:2011年12月02日(五)9:00 am – 6:00 pm
Time: 9:00 am – 6:00 pm, 2nd December, 2011
主辦單位:實踐大學設計學院
執行單位:媒體傳達設計學系所
協辦單位:服裝設計學系所/建築設計學系所/工業產品設計學系所
AGDA中華動畫遊戲發展協會、Digital Frontier(Taiwan)集拓聖域股份有限公司
贊助單位|養樂多股份有限公司、上奇科技股份有限公司

專題講座 / Keynote Speeches

08: 50-09:20 報到、入席 Registration
09:20-09:30 陳校長振貴致詞 章院長以慶致詞

09:30-10:45 專題演講(一)Keynote Lecture I:
講者:Joan Ashworth教授 英國皇家藝術學院Royal College of Art 動畫系系主任Head of Animation
講題:《Dreaming and Scheming 》
主持人:陸蓉之教授(媒體傳達設計學系(所)專任教授)

10:45-12:00 專題演講(二)Keynote Lecture II:
講者:今泉洋 Hiroshi Imaizumi 教授 日本武藏野美術大學Musashino Art University Design Informatic系
講題:《On Creativity: Design Informatics’ Point of View》
主持人:呂清夫教授(媒體傳達設計學系(所)專任教授)
口譯:朱炳樹老師(服裝設計學系(所)專任副教授)